Which marketing tactic is designed to create immediate interest in a product or service?

Sales promotion is a marketing tactic specifically aimed at generating immediate interest and encouraging quick action from potential customers. This can take the form of discounts, coupons, limited-time offers, or special events that incentivize consumers to purchase a product or service right away. Unlike strategies that focus on building long-term relationships, such as brand loyalty or content marketing, sales promotions are intended to create urgency and spur immediate buying behavior.

In contrast, brand loyalty involves strategies that aim to cultivate a long-term commitment from consumers to a particular brand, typically by reinforcing positive associations over time. Segment positioning refers to the strategy of focusing on a specific market segment and tailoring offerings to meet the needs of that group, which may not create immediate interest but rather aims for sustained engagement. Content marketing focuses on providing valuable information or entertainment to draw in potential customers gradually, which can build interest over a longer period but does not typically generate immediate action. Thus, sales promotion stands out as the correct answer as it is specifically designed for immediate impact in attracting consumers' attention.