Which advertising medium is known for high geographic and demographic selectivity?

Radio is recognized for its high geographic and demographic selectivity due to its ability to target specific audiences in particular regions. Advertisers can choose radio stations that cater to specific demographics, such as age groups, interests, or lifestyles, making it an effective medium for reaching niche markets. Additionally, local radio stations often focus on specific communities, allowing advertisers to connect with listeners in targeted areas. This local emphasis enhances the effectiveness of advertising campaigns aimed at particular geographic locations.

In contrast, while television has broad reach, it often lacks the same level of selectivity, as it targets larger general audiences across various demographics. Magazines, while they can indeed target specific interests and demographics, may not have the immediacy and local touch that radio can offer. Newspapers typically serve a broader range of consumers in a specific geographic area but might not be as effective in targeting niche demographics aggressively compared to radio.