What type of selling technique uses personal recommendations like "this would look really good on you"?

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Prepare for the FBLA Marketing Exam with flashcards and multiple choice questions. Get exam ready with hints and explanations for each question. Enhance your marketing knowledge and skills!

The technique involving personal recommendations, such as "this would look really good on you," aligns with insight selling. This approach focuses on understanding and responding to the individual needs and preferences of the customer, often using personalized insights to guide their purchasing decisions. In this case, the salesperson is leveraging their understanding of the customer's style and preferences, suggesting a product that fits well with their unique sense of fashion or needs.

Insight selling encompasses not just knowledge about products but also an understanding of the customer, allowing for a more tailored and engaging sales experience. This method builds rapport and helps to create a connection between the salesperson and the customer, which can ultimately lead to increased trust and a stronger likelihood of purchase.

The other techniques mentioned would not be applicable in this context. Product selling focuses more on the features and benefits of the product itself rather than personalized recommendations. Solution selling aims at providing a solution to a specific problem that the customer has, which may or may not involve personal insights. Referral selling involves obtaining leads from satisfied customers rather than offering personalized product suggestions.

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