What is the primary purpose of a product launch?

The primary purpose of a product launch is to introduce a new product to the market. This phase is crucial as it marks the moment when a company makes its new offering available to consumers, aiming to generate interest and excitement among the target audience. A successful product launch involves various marketing strategies designed to communicate the product's benefits, create awareness, and encourage initial purchases. By effectively introducing the product, businesses can establish their presence in the market, differentiate themselves from competitors, and start building a customer base from the outset.

Maintaining existing sales levels doesn't capture the intent behind launching something new. While this might be a goal for established products, it doesn't apply significantly in the context of a product launch. Reducing customer engagement goes against the purpose of a launch, which typically seeks to increase engagement and interaction with potential customers. Altering product pricing strategies may occur during or after a launch but isn't the primary goal; rather, the focus is on making the product known and available.