What function of marketing involves creating awareness and generating interest in products?

Promotion is the function of marketing that involves creating awareness and generating interest in products. This encompasses various tactics and strategies aimed at informing potential customers about a product's existence and its benefits. Promotion can take many forms, including advertising, public relations, sales promotions, and social media marketing, each designed to attract the attention of the target audience.

Generating awareness is crucial for a product's success, as it helps familiarize potential customers with the offerings available in the market. By effectively promoting products, businesses can cultivate interest that may lead to trial and ultimately purchasing decisions. This function directly influences consumer perceptions and can create a competitive edge in the marketplace.

In contrast, distribution focuses on the logistics of getting the product to the consumer, service management deals with the maintenance and support of the service provided, and financing involves managing the monetary aspects of a company's operations. While these functions are vital for the overall marketing strategy and business operations, they do not primarily aim at creating awareness or generating interest in products in the same way promotion does.