What drives revenue by focusing on what to sell, how to sell, why to sell, and where it is sold?

The concept that drives revenue by focusing on what to sell, how to sell, why to sell, and where it is sold is primarily encapsulated by the practice of selling. Selling involves the strategies and techniques used to persuade customers to purchase products or services. This encompasses understanding the product offerings (what to sell), determining the best methods of sales (how to sell), clarifying the value or reasoning behind the offering (why to sell), and identifying effective channels for distribution or locations for sales (where it is sold).

When engaging in selling, companies analyze market trends, consumer behavior, and competitive positioning to optimize their approach and maximize revenue. This strategic focus on various aspects of the selling process is crucial for businesses aiming to succeed in competitive markets. Other options like advertising and branding support the selling process by creating awareness and establishing a company's identity, but they do not encapsulate the entire sales framework needed to drive revenue in the same way that selling does. Retailing, while integral to the distribution of goods, is more about the location and presentation of products rather than the strategic mindset needed to drive sales effectively.